Changes in Starbucks Business Model Based on 2008 and 2020

This paper mainly analyzed the business model and strategy transformation made by Starbucks in two key years, namely financial crisis 2008 sudden outbreak of epidemic 2020. The main objective this was to understand analyze decisions terms performance, during these special bring better inspiration corresponding strategies other multinational enterprises. first investigated past articles related fields, then conducted a ratio analysis on their statements between 2007 2021. Finally, it concluded that based Starbucks, enterprises should learn from its strengths avoid risks. First all, companies could actively expand market shares, but not blindly. Secondly, relative services be provided according demands customer groups. Thirdly, we current economic development time choose long-term short-term debt. In addition, employee benefits incentives were also one factor for become successful enterprise.